While platforms like Facebook and Instagram dominate the landscape, one platform offers a unique opportunity for businesses to reach their target audience effectively and cost-efficiently: Pinterest. With 400 million monthly active users, Pinterest Ads have become a powerful brand exposure and sales tool. And now, with the integration of Marin Software, advertisers have access to enhanced insights and optimization capabilities to maximize the impact of their Pinterest campaigns. In this guide to getting started with Pinterest Ads in 2023, we will explore why your business should leverage Pinterest Ads, how to get started, and how the Marin Software integration can elevate your campaign performance.
Why Pinterest Ads?
Content Variety
Pinterest allows companies to share various kinds of digital content, making it ideal for product promotion and engaging customers with valuable and entertaining posts. Moreover, approximately 75% of users on Pinterest are continuously shopping while on the platform, indicating a highly engaged potential customer base.
Cost Effective Investment
In addition, Pinterest has proven to be a cost-effective marketing channel. In 2021, the average cost for Pinterest ads was $1.50 per click, significantly less than the $3.56 per click on Instagram.
Targeting
Another benefit of using Pinterest for e-commerce advertising is its advanced targeting options. Advertisers can create audience groups directly from existing customer lists, people who have already visited their site, or form a new audience with parameters similar to their existing customers.
Customization
The platform also allows the customization of ads according to users' interests, certain keywords, and demographic groups. Importantly, Pinterest ads have significantly boosted conversions compared to other channels, with rates ranging from 1.5% to 8.5%, depending on factors like target customers and content type.
Now, with the integration of Marin Software, advertisers can harness the power of machine learning and automation to improve their campaign performance further and gain better insights.
Getting Started with Pinterest Ads and the Marin Software Integration
To start using Pinterest Ads with the Marin Software integration, the first step is to set your campaign objectives. Once that is done, MarinOne--Marin Software's flagship platform--unifies leading AI bidding, budget pacing, forecasting, performance insights, and recommendations to help advertisers maximize the reach and impact of their Pinterest marketing investment.
By leveraging the advanced analytical grids MarinOne provides, advertisers can comprehensively analyze their campaign's performance across Pinterest and other social, search, display, and e-commerce platforms. This holistic view enables advertisers to make data-driven decisions and optimize their campaigns for better results.
Optimizing Your Pinterest Campaigns
Marin Software has been at the forefront of helping advertisers advance their digital advertising campaigns for almost 15 years. With extensive experience managing nearly $50 billion in advertising spend across various channels, Marin Software brings valuable expertise to the table. Integrating with Pinterest's Marketing API gives advertisers a competitive edge by providing better insights and campaign optimization through machine learning and automation.
Start Running More Efficient Pinterest Ads Today
Pinterest Ads have proven to be a valuable tool for businesses looking to reach their target audience effectively while driving brand exposure and sales. By following this guide and leveraging the Marin Software + Pinterest integration, companies can unlock the full potential of Pinterest Ads in 2023 and achieve remarkable results.
Get a free analysis of your paid social campaigns from one of the advertising consultants at Marin to start making better data-driven decisions, optimizing campaigns hands-free with AI, and driving higher efficiency in your paid marketing programs.
